Monday, October 01, 2007

Seducing PPM: The 7 Habits of Highly Successful Ratings

In his “Seducing PPM” presentation at the NAB, researcher Mark Ramsey revealed “The 7 Habits of Highly Successful Ratings”:

Habit #1
Recall DOES Matter

Habit #2
Ride the HIGH Tide

Habit #3
The "ONE" Rule

Habit #4
When your Direct Mail Drops, The Game Is On

Habit #5
“Tactical” is the New Black

Habit #6
Events Drive Ratings (Up or Down)

Habit #7
Fulfill Expectations

See the full presentation and get the hand-out here.

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