- Are continually connected - Text messaging, IM and social networking sites are key communications tactics for these tech-saavy consumers.
- Speak their own language - They use abbreviations, emoticons, and slang.
- Are skeptical of authority
- Are influenced by peers - The rely on recommendations from friends and family when making purchases, and are peer reliant overall.
- Seek recognition and fame
- Enjoy absurdity and odd humor
- Embrace a variety of subcultures
- Skim text and information quickly - These young eyes process information 5x faster than adults, according to Resource Interactive.
- Easily bored
Expressive and digitally creative - Whateverlife.com, created by a 17-year-old CEO, features the tools that allow people to personalize their MySpace page. Double trouble for this point; a young CEO features products for what is usually a younger demographic.
Wednesday, October 17, 2007
Designing Experiences For Young Consumers
From Bruce Temkin and Ross Popoff-Walker's "Designing for Young Consumers," here's their Top 10 list to keep in mind in designing experiences (or radio stations) for Gen Y, those adults ages 18-27. These young consumers: