Monday, October 22, 2007

I.G.N.I.T.E. Sales Tip: PowerPoint Sins

To improve your sales presentations, avoid “The Seven Sins of PowerPoint.”

  1. Center Spacing
    Keep the body of your work flush
  2. Colored Text
    Keep text black…if you gotta have color, let it come out in your logos
  3. Too many fonts
    Use a single clean font
  4. Too much information
    Speak in bullet points and short sentences…not paragraphs
  5. Not staying client/prospect focused
    Remember, it’s about them, not us
  6. No word art
  7. No chessy clip-art

Remember, when building your sales packages and presentations:

  • Keep it simple
  • Basic sales packages (1-2 pages)
  • Multi-Month packages (3-7 pages)
  • Maintain a look of continuity between all your sales packages and media kits
  • Write in bullet points (not paragraphs) as much as possible
  • List features and benefits whenever possible
  • Always have your contact information on every page

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