Monday, December 10, 2007

Why Promotions Fail

There are a myriad of reasons promotions can fail. Here are just six of them.

  1. The promotion doesn’t fit the station
  2. The promotion doesn’t have concrete goals
  3. The listener doesn’t hear enough about it
  4. The listener doesn’t understand it
  5. The listener isn’t excited about it
  6. The listener has to work too hard to be a part of it

With proper planning and excellent execution, you can avoid these and other promotional pitfalls.

Monday, December 03, 2007

The Ten Best Markets For Radio Listeners

What are the ten best markets for radio listeners? Larry, Sean and the entire team at Edison Media Research put their heads together and came up with their list of leading cities. Let’s see if you agree.

1 -
Chicago: A huge, eclectic variety and still the best morning-show slate anywhere;
2 -
Philadelphia: It's made a surprise recent comeback in the "best Rock radio market" sweepstakes, but we're proud to have all of its radio in our backyard, including at least two "best-in-class" stations;
3 -
San Francisco: Only Boston rivals it as a News and Talk market. There's local character and a lot of choice, particularly when you add in the South Bay and Santa Rosa;
4 -
Miami/Fort Lauderdale: Like radio nowhere else;
5 -
New Orleans: Like radio nowhere else, an even more remarkable achievement post-Katrina;
6 -
Los Angeles: A lot of undeniable stations and talent. Not quite the bench strength you would want in a market with so much radio;
7 -
Washington, D.C.: Pushed into contention by the fiercest Urban competition anywhere, a monster News outlet on FM, and some surprising market entrants in recent years;
8 -
Austin, Texas: Radio that matches the city's own eclecticism and appeal;
9 -
Salt Lake City: Long the most crowded medium-market: frustrating perhaps for programmers and owners, but great for listeners;
10 -
Louisville: A longtime great radio market where the past is still present ... in a good way.

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