There are a myriad of reasons promotions can fail. Here are just six of them.
- The promotion doesn’t fit the station
- The promotion doesn’t have concrete goals
- The listener doesn’t hear enough about it
- The listener doesn’t understand it
- The listener isn’t excited about it
- The listener has to work too hard to be a part of it
With proper planning and excellent execution, you can avoid these and other promotional pitfalls.