Monday, December 10, 2007

Why Promotions Fail

There are a myriad of reasons promotions can fail. Here are just six of them.

  1. The promotion doesn’t fit the station
  2. The promotion doesn’t have concrete goals
  3. The listener doesn’t hear enough about it
  4. The listener doesn’t understand it
  5. The listener isn’t excited about it
  6. The listener has to work too hard to be a part of it

With proper planning and excellent execution, you can avoid these and other promotional pitfalls.

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