Tuesday, October 02, 2007

Do You Know Who Your Premium Class Listeners Are?

If you want to improve the impact of your loyal marketing programs, you must know who your premium class listeners are.

Are they:

  • Heavy users of radio who are deeply engaged in your radio station?
  • Your at work listeners?
  • Your listeners who love winning contests and prizes?
  • The ones who enjoy giving their opinions in surveys?
  • Your morning show regulars?
  • The folks who love the kind of music you play?
  • People who use you to stay in touch with the local community?
What can you do during this current ratings survey to make money with that information and make them feel more engaged with you?

Thanks to fellow consultant and country format specialist Jaye Albright for sharing her thought-provoking questions with me! Read more from Jaye here.

No comments: