If you want to improve the impact of your loyal marketing programs, you must know who your premium class listeners are.
- Heavy users of radio who are deeply engaged in your radio station?
- Your at work listeners?
- Your listeners who love winning contests and prizes?
- The ones who enjoy giving their opinions in surveys?
- Your morning show regulars?
- The folks who love the kind of music you play?
- People who use you to stay in touch with the local community?
Thanks to fellow consultant and country format specialist Jaye Albright for sharing her thought-provoking questions with me! Read more from Jaye here.