Monday, October 15, 2007

4 Burning Truths

MTV President Christina Norman revealed 4 Burning Truths this month's Forrester's Consumer Forum. They are:

• It’s not the medium, but the content that matters most
• Build an emotional connection with audience on foundation of creative content
• Give audience the means to find each other
• Let your audience help you shape your brand

Follow these truths to set your content and consumers (listeners) FREE. Thanks, Christina!

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