New Talent Rules

WVEE (V103)/Atlanta Morning Man Frankski offers his radio rules for new talent:

1. RADIO IS 75% PERCEPTION, 25% REALITY.
2. To win, you must know PROMOTION & MARKETING well.
3. EVERY MARKET IS DIFFERENT (what worked there, may not work here).
4. To win listeners, win their Hearts & Emotions.
5. Have substance!
6. Change peoples lives for the better.
7. Give people ideas, Where to go, What to do, How to do it to make themselves better.
8. Give good information. (READ THE NEWS PAPER DAILY & WATCH THE HOTTEST TV SHOWS and TALK ABOUT IT.)
9. Do the basics GREAT.
10. Do a GREAT break EVERYTIME.
11. Smile before you start talking, people can hear it.
12. Speak clear and grammatically correct.
13. No Idea Is New, just the packaging changes (i.e. Starbucks).
14. No one cares who did it first, only who did it better (refer to # 1 & 2).
15. No one cares who played it first, only who played it at the right time.
16. Stay Humble.
17. IT’S NEVER ABOUT YOU.
18. Serve your community and give back.
19. Always speak well about other jocks and support their events.
20. Control the Music, Nothing Creates Memories Like A Great Song.

Thanks to Frank for sharing his insights.

Email Frank here.