Monday, January 01, 2007

Creating Powerful Radio in 2007

In April of 2007, author and international broadcast consultant, Valerie Geller, will release her newly revised and updated version of "Creating Powerful Radio: Keeping and Growing Audiences." The book is a guide for programmers, managers and talent. Everyone seems to enjoy Valerie's powerful insights including broadcasters like Radio One's Cathy Hughes, Univision's David Gleason, and WPLJ's Scott Shannon. I enjoy her unique perspective as well--and so can you! For instance, here are Valerie Geller's Principles of Creating Powerful Radio which serve as foundation of her powerful radio approach.

1. Speak visually, in terms your listener can "picture."
2. Find, and start with, your best material.
3. Tell the truth.
4. Never be boring.
5. Listen to your station, even when you are not on.
6. Make it matter.
7. Always address the individual, use "you." Talk to ONE listener at a time.
8. Do smooth and engaging transitions & handoffs.
9. Promote, brag about your stuff.
10. Brag about other people's stuff
11. Be who you are on the radio.
12. Take risks. Dare to be great.

Use these principles to create more powerful radio on your station/show in the new year!

For more from Valerie Geller, click

And if you want to pre-order your copy of the newly revised and updated "Creating Powerful Radio" from, click here.

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