Monday, February 04, 2008

Programming Leadership and Content Innovation

Some programmers and managers are passionate about innovation, while others shy away from new ideas.

McKinsey research finds that, in some organizations, managers who are most frequently sought out for advice on new concepts often have the most negative attitudes towards innovation—partly because they have difficulty balancing new ideas with current priorities.

One way around these bottlenecks is to intentionally create networks of programmers and talent charged with encouraging new ideas. These innovation teams can identify promising new content and marketing concepts and prioritize them so that they receive the attention they deserve.

The bottomline: Better content and marketing ideation, innovation and implementation will ultimately lead to better topline ratings and revenue.

For more about the ways managers (and programmers) can encourage new ideas, read "
Leadership and innovation." [Premium subscription required]

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