Friday, February 15, 2008

8 Key Elements To Successful Online Communication

Earlier this week at the Radio Advertising Bureau 2008 Conference in Atlanta, Deb Esayian of Emmis Interactive offered 8 Key Elements to Successful Online Communication:
  • Feature Key Communication Points
  • Always an “Opt-In” for more components
  • Personalization/Social Networking
  • Participation/Community
  • Entertainment
  • Persuasive Component
  • Viral Component
  • Database Capture

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