Mistakes Sales Managers Make

John Klymshyn, President of The Business Generator, Inc., lists common mistakes sales managers make. They are:

• Thinking that salespeople are continually motivated.
• Thinking that salespeople can sustain their momentum.
• Thinking that their salespeople do not need nurturing or guidance.
• Thinking their salespeople are completely self-sustaining and sufficient.
• Assuming that salespeople have all the answers.
• Assuming that their salespeople have mastered the skills required to sell effectively.

And the biggest mistake of all:

• Changing commitments and not following through (I will visit with you on such a date, and then postponing or not making it at all.)

No matter how you rationalize it, this tells the salespeople that they or their work are not priorities for you.