"...for many listeners radio isn't about high-testing songs and engaging personalities; radio is about comfort. Indeed radio is as much a part of the ambient soundscape as the whistle of the wind, the chirping of the birds, and the songs of the crickets. Something to be heard rather than listened to."
Tuesday, August 07, 2007
How Do You Measure "Engagement"?
Researcher and Hear 2.0 blogger Mark Ramsey on The Difference Between “Listening” and “Hearing”: