- Any bit should be relative to your format audience.
- The bit should have its 3 main elements—including the opening, body & close.
- The bit should tell a story.
- The bit should be concise and timed within reason, which will depend on what any given PD prescribes for the format (different for, say, a CHR with its perpetual forward momentum delivery than for Smooth Jazz with its more conversational delivery style).
- The bit should be interesting enough to hold the listener throughout its entirety.
- The bit should be placed within the hour correctly (depending on stopset length and bit length).
- The bit may be delivered over a bit bed (again, something that is relative to your format).
- The bit should be rehearsed beforehand, prior to actual on-air delivery.
Tuesday, August 07, 2007
Here are a eight basic guidelines for bits: