Paragon Media Strategies unveils a new rule book for radio in a PPM World.
Here are the first ten rules:
Rule #1: DON’T PANIC!!!!
Rule #2: Get “married” to your core audience, but stay “engaged” to your cume audience
Rule #3: Retain listeners for longer periods
Rule #4: Set more listening appointments
Rule #5: Understand the value of different listeners
Rule #6: Delineate between your “Loyal P1s” and your “Fickle P1s”
Rule #7: Integrate programming
Rule #8: Location, location, location
Rule #9: Avoid “punch out lines”
Rule #10: Don’t play “rubber clock” games
Read more at PPMRulebook.com.
Fat Joe Accused of Having Sex With Underage Girls in New Lawsuit, Denies
Claims
-
Fat Joe's former hype man says in a new lawsuit he saw the rapper have sex
with underage girls who were 15 and 16 years old ... but Joe says the
allegation...
32 minutes ago
No comments:
Post a Comment