Paragon Media Strategies unveils a new rule book for radio in a PPM World.
Here are the first ten rules:
Rule #1: DON’T PANIC!!!!
Rule #2: Get “married” to your core audience, but stay “engaged” to your cume audience
Rule #3: Retain listeners for longer periods
Rule #4: Set more listening appointments
Rule #5: Understand the value of different listeners
Rule #6: Delineate between your “Loyal P1s” and your “Fickle P1s”
Rule #7: Integrate programming
Rule #8: Location, location, location
Rule #9: Avoid “punch out lines”
Rule #10: Don’t play “rubber clock” games
Read more at PPMRulebook.com.
Ex-New York Giant Korey Cunningham Dead At 28, Found In NJ Home
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Former Giants offensive tackle Korey Cunningham -- who also played for the
Cardinals and Patriots -- was found dead in a New Jersey home on Thursday.
He wa...
47 minutes ago
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