Friday, December 08, 2006

Will Google Sell Radio Better Than Radio?

Media Post’s Shankar Gupta reports:

Google has started inviting a limited number of search advertisers to participate in an expanded test of its radio advertising program.

Analyst Greg Sterling, principal for Sterling Market Intelligence, said that if anything, Google's participation might drive ad prices higher. "It's quite possible that you'll get a new class of advertisers trying radio advertising," he said.

For the entire article, click

Want to join the Google Audio Ads Team? Click here to go to the Google Ad Creation Marketplace.

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