When Greater Media President and CEO Peter Smyth shares his views on media, he always reveals fresh, forward-thinking and thought-provoking insights. This month’s “Corner Office” column, "Interactive Media is NOT Value Added," is no different. Read it here and discover Peter’s wisdom on “value-building” with interactive media as opposed to giving it away as “value-added.” Share this article your staff and management team to remind everyone of the value that we provide to advertisers and listeners on-air and on-line everyday.
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