Monday, December 04, 2006

Mobile Media

Satellite radio? In the future, I don't think so. Like 30 is the new 20, "satellite radio" is the new "mobile media.” Mel Karmazin clues us in on the evolution of satellite radio here.

And what about terrestrial radio?

When you think about it, terrestrial radio is the original mobile (or wireless) medium. Ironically, in the future, with radio content no longer being constrained by the limits and antennae height and transmitter power, radio will be more mobile than before. We just have to make sure that that content is compelling and conveniently available to consumers when and where they want it.

After all, radio is more than "audio entertainment." It's the old and new “mobile entertainment.”

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