Saturday, December 02, 2006

Who Is Talking About You?

People talk about fantastic stuff and great treatment from companies [radio stations] they like. In his new book, Word of Mouth Marketing: How Smart Companies Get People Talking, Andy Sernovitz reveals insights on how you can a) give people a reason to talk and b) make it easier for the conversation to take place.

Create word of mouth for your station with Andy’s Word of Mouth Marketing Manifesto:

1. Happy customers are your best advertising. Make people happy.
2. Marketing is easy: Earn the respect and recommendation of your customers.
They will do your marketing for you, for free.
3. Ethics and good service come first.
4. UR the UE: You are the user experience (not what your ads say you are).
5. Negative word of mouth is an opportunity. Listen and learn.
6. People are already talking. Your only option is to join the conversation.
7. Be interesting or be invisible.
8. If it’s not worth talking about, it’s not worth doing.
9. Make the story of your company a good one.
10. It is more fun to work at a company that people want to talk about.
11. Use the power of word of mouth to make business treat people better.
12. Honest marketing makes more money.

Is your station boring or does it create buzz with your listeners and advertisers? Make sure your programming, promotions and marketing are worth talking about.

For more on word of mouth marketing, click here.

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