Monday, July 30, 2007

The Difference Between Higher Or Lower Ratings And Revenue

Is your station providing radio that’s compelling enough to attract and hold your listeners? Ultimately, to answer this question, you must first answer the following two questions:

A) Are all programming elements working together for a consistent audience?

B) Are all program elements as powerful as possible at all times for that audience?

The difference between higher or lower ratings and revenue is found in your answers to these questions. Next step: Audit your programming to find your answers.

No comments: