Morning show consultant Steve Reynolds recommends five questions that morning shows should always ask:
- Are we talking about what people are talking about right now?
- Is this original and new for P1s? Did they hear this yesterday?
- Does this evoke some emotion for the audience? Is it something they care about?
- Will it make people turn us on for fear of missing something?
- Does it fit? Does it make sense for this show to be doing this at this time?
Thanks for asking Steve!