5 Questions For Morning Shows

Morning show consultant Steve Reynolds recommends five questions that morning shows should always ask:

1. Are we talking about what people are talking about right now?
2. Is this original and new for P1s? Did they hear this yesterday?
3. Does this evoke some emotion for the audience? Is it something they care about?
4. Will it make people turn us on for fear of missing something?
5. Does it fit? Does it make sense for this show to be doing this at this time?

Thanks for asking Steve!