Friday, July 13, 2007

Perspectives On The Return Of WCBS-FM

The New York Daily News’ David Hinckley offers his perspective on the return of WCBS-FM. Read the full article here.

After a two-year hiatus and losing millions of dollars in revenue, CBS Radio President Dan Mason is making the right move in NYC with the return of WCBS-FM.

No matter your format preference, WCBS-FM is a case study for a station launch/relaunch.

The former Oldies station now positioned as “New York’s Greatest Hits” is packaged with fresh imaging and an updated, well-researched playlist that includes 80s music along with its 60s and 70s classic hits.

And the website allows the station’s former and new fans to listen live and experience video highlighting the station’s historic return.

For more perspectives:

Sean Ross, VP of Programming and Music, shares his “first listen” insights

Media Arts and Sciences’ Dave Martin shares his thoughts

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