Thursday, March 29, 2007

The Two Reasons People Say No To Your Idea

According to marketing guru Seth Godin, two reasons people say no to your idea are:
  1. "It's been done before"
  2. "It's never been done before"
Seth's advice (and I agree): Even though neither one is truthful, accurate or useful, you need to be prepared for both.

More from Seth here.

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