Tuesday, March 27, 2007

To Win, Radio Must Be...

“To win, brands must be relevant, responsible, honest, definable, and a welcome part of contemporary culture.” – Scott Bedbury, former Starbucks executive

The above quote from Scott Bedbury could easily be adapted into a framework for evaluating the competitiveness of your "radio brands."

Think about the programming and marketing of the stations in your cluster/company. Is each station relevant, responsible, honest, definable and a welcome part of contemporary culture in the community it serves? If not, get your team together to share, and quickly implement, ideas that will improve each station and enhance the experience listeners have when they tune-in.

Make sure listeners not only hear your stations, but FEEL them. Engage. Entertain. Differentiate. And most of all, make a difference.

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