- Make sure that your hooks are cut the right way with fade in and fade out.
- Music hooks should be the right length, 6 to 8 seconds is perfect.
- Audio quality of your hooks should be good. Online requires better quality than telephone hooks.
- Make sure that the music hook files are as small as possible to avoid delays in the user interface.
- Play the hooks to your panel in a random order. Respondent fatigue is an issue in all research methodologies. Randomizing gives every song the same chance/opportunity.
- Your list of songs to be tested should ideally contain a mix of current and older hits—just like the average radio station. This helps to prevent panel burn and skew.
- Do not name the artist and the title of the song. This will have influence on the results. People should vote on what they hear not read.
- Give your users a chance to save their answers at a particular point for continuing later.
- To increase your participation rates include a contest or chance to win a reward amongst those who successfully complete the test.
- Make it fun.
[from MyMusicTest.com]
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