- Why should this content be on?
- What is the listener benefit/payoff ?
- Is this relevant to my listeners right now?
- What do I want my listeners to think or feel about this?
Content and Branding/Marketing Ideas, Perspectives and Approaches for Audio Entertainers, Content Creators, Radio Programmers and Promotions/Marketing Gurus. For more insights, ideas and inspirations, send your questions and comments to: firstname.lastname@example.org.