I believe that business—especially the business of radio [audio entertainment]—can be amazing. Here’s one of my favorite recent quotes from business guru Tom Peters:
"[The Radio] Business [at its "excellent" best] can be: An emotional, vital, audacious, innovative, joyful, frightening, risky, creative, entrepreneurial endeavor that breathes life & fire into our work & life & elicits maximum concerted human potential in the wholehearted effort to help others [employees, listeners, advertisers, communities, vendors, partners, corporate owners and shareholders] succeed & profit & imagine & reach places they'd never dreamed they could go."
That’s big thinking on business at its best. Let’s try to re-imagine radio this way starting today!
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