Prescription for Ratings Success

Dr. Jerry Boulding has the right prescription for ratings success:

"Winning radio stations have to be inspiring, passionate, imaginative and caring. And they must offer compelling content. They should become something the audience looks forward to every morning and goes to bed with every night. They should be a part of the very fabric of people's lives."

For more of the doctor's orders, click on AllAccess.com (free subscription required) here.