Tuesday, July 01, 2008

Now Playing Billboard

“The Sound experience is about the musical discovery that happens when each song is played on the station… [utilizing technology] we are able to extend that experience into our marketing efforts to offer instant gratification for our consumers.”
-Sammy Simpson, KSWD Director of Marketing/Advertising

Utilizing an advanced “Radio Data System” technology, Los Angeles station KSWD The Sound yesterday launched an innovative “Now Playing” feature on the Clear Channel Digital Outdoor Network, as part of KSWD’s advertising campaign. [Read more]

Is your outdoor this innovative? If not, it's time to GET CREATIVE!!!

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