Monday, July 28, 2008

Avoiding Marketing Mishaps

"Satire is a lesson, parody is a game."
- Vladimir Nabokov
Here's a lesson in the creative marketing process...and how it can easily go awry!



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View video]

What are you doing to ensure that your creative process remains focused and on track? Don't get lose sight of your goals and objectives. Design your marketing and promotional campaigns for ratings, revenue and client success by effectively managing your creative process.

[via Tom Asacker]

1 comment:

Steve Ballmer said...

Reminds me of some of our wonderful "User Interface Operability Focus Groups". I realize that this video makes fun of it but the truth is that you can never have too much input! I mean, look at what we did with Vista! It rocks!