In his book “Now Is Gone,” Buzz Bin blogger Geoff Livingston outlines five steps that your station must embrace to ensure that your new media/social media initiative will work.
Step 1: Give up control of that message
Step 2: Participate with your community
Step 3: Is your community social media savvy?
Step 4: Committing the resources
Step 5: Understanding transparency and ethics
If you can check off these five benchmarks, then it is likely that the right new media strategy will be highly successful.
[more]
Step 1: Give up control of that message
Step 2: Participate with your community
Step 3: Is your community social media savvy?
Step 4: Committing the resources
Step 5: Understanding transparency and ethics
If you can check off these five benchmarks, then it is likely that the right new media strategy will be highly successful.
[more]
1 comment:
You got it! If you can pass those barriers, you have an optimal opportunity ahead of you. Thanks for the shout out.
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