Thursday, January 10, 2008

5 Steps To Make Your New Media Strategy Work

In his book “Now Is Gone,” Buzz Bin blogger Geoff Livingston outlines five steps that your station must embrace to ensure that your new media/social media initiative will work.

Step 1: Give up control of that message
Step 2: Participate with your community
Step 3: Is your community social media savvy?
Step 4: Committing the resources
Step 5: Understanding transparency and ethics

If you can check off these five benchmarks, then it is likely that the right new media strategy will be highly successful.


1 comment:

Geoff_Livingston said...

You got it! If you can pass those barriers, you have an optimal opportunity ahead of you. Thanks for the shout out.