Monday, September 10, 2007

2008 Demographic Targeting

2008 Demographic Targeting Tool

With the 2008 budgeting and planning season underway, here's a demographic targeting tool you can use to help determine the music years and/or eras most relevant to the your target (or hyper-target) audience.

Legendary programmer/consultant Todd Wallace first shared this focusing tool with me some years ago. And ever since then, I've kept it in my programming tool box along with other tools that I've created or collected. The tool covers all ages within the 25-54 demo, lower and upper end, making it easy to identify your audience's "coming of age" - and most passionate - music years.

If you would like a copy of the "Demographic Targeting Tool" excel spreadsheet, just drop me an email at and I'll get it right to you.

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