Monday, November 13, 2006

The Starbucks Audio Experience

Starbucks phenomenal success is driven by the company’s intense focus on the customer and the special customer experience it creates. In his new book, “The Starbucks Experience,” psychologist, consultant, and radio talk show host Dr.Joseph Michelli shares his insights with 5 key leadership principles that transformed an ordinary idea into extraordinary experience.

Principle 1: Make It Your Own
Principle 2: Everything Matters
Principle 3: Surprise and Delight
Principle 4: Embrace Resistance
Principle 5: Leave Your Mark

Radio programmers, audio entertainers and marketers—think of how you can create an extraordinary audio experience for your listeners by applying your creativity to these simple rules.

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