All Because Of The Listener

Customer centricity is the key to business success. And for radio, it's all about The LISTENER.

Why?

Because the listener has a NEED, we have a job to do.
Because the listener has a choice, we must be the BETTER CHOICE.
Because the listener has sensibilities, we must be CONSIDERATE.
Because the listener has an urgency, we must be QUICK.
Because the listener is unique, we must be FLEXIBLE.
Because the listener has high expectations, we must EXCEL.
Because the listener has INFLUENCE, we have the hope of MORE listeners.
Because of the listener.....WE EXIST!

[from Sammy Simpson's Lured.com]