The Little Book Of Leadership

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Link to e-book here.

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10 Ways To Light A Fire Under Your Ass

1. Call out the elephant in the room.
2. Offer up solutions.
3. Write a manifesto.
4. Seek opinions.
5. Share something personal.
6. Shake up your career.
7. Do something that scares you.
8. Tell a story.
9. Evangelize.
10. Know who (or what) you are.

Designing Experiences For Young Consumers

From Bruce Temkin and Ross Popoff-Walker's "Designing for Young Consumers," here's their Top 10 list to keep in mind in designing experiences (or radio stations) for Gen Y, those adults ages 18-27. These young consumers:

1. Are continually connected - Text messaging, IM and social networking sites are key communications tactics for these tech-saavy consumers.
2. Speak their own language - They use abbreviations, emoticons, and slang.
3. Are skeptical of authority
4. Are influenced by peers - The rely on recommendations from friends and family when making purchases, and are peer reliant overall.
5. Seek recognition and fame
6. Enjoy absurdity and odd humor
7. Embrace a variety of subcultures
8. Skim text and information quickly - These young eyes process information 5x faster than adults, according to Resource Interactive.
9. Easily bored

10. Expressive and digitally creative - Whateverlife.com, created by a 17-year-old CEO, features the tools that allow people to personalize their MySpace page. Double trouble for this point; a young CEO features products for what is usually a younger demographic.

4 Burning Truths

MTV President Christina Norman revealed 4 Burning Truths this month's Forrester's Consumer Forum. They are:

• It’s not the medium, but the content that matters most
• Build an emotional connection with audience on foundation of creative content
• Give audience the means to find each other
• Let your audience help you shape your brand

Follow these truths to set your content and consumers (listeners) FREE. Thanks, Christina!

Permission to Fail

From Dave Armano of Critical Mass:

"When was the last time you gave yourself permission to fail? Seriously. When was the last time you said screw it, if this doesn't succeed, at least I gave it a shot--at least I did something. When was the last time you did the right thing--even if the only person you needed to prove something to was yourself. When was the last time you had a good night's rest, because deep down in side--you did something you believed in. Speaking of, when was the last time you believed?"

Do You Know Who Your Premium Class Listeners Are?

If you want to improve the impact of your loyal marketing programs, you must know who your premium class listeners are.

Are they:

• Heavy users of radio who are deeply engaged in your radio station?
• Your at work listeners?
• Your listeners who love winning contests and prizes?
• The ones who enjoy giving their opinions in surveys?
• Your morning show regulars?
• The folks who love the kind of music you play?
• People who use you to stay in touch with the local community?

What can you do during this current ratings survey to make money with that information and make them feel more engaged with you?

Thanks to fellow consultant and country format specialist Jaye Albright for sharing her thought-provoking questions with me! Read more from Jaye here.

Seducing PPM: The 7 Habits of Highly Successful Ratings

In his “Seducing PPM” presentation at the NAB, researcher Mark Ramsey revealed “The 7 Habits of Highly Successful Ratings”:

Habit #1
Recall DOES Matter

Habit #2
Ride the HIGH Tide

Habit #3
The "ONE" Rule

Habit #4
When your Direct Mail Drops, The Game Is On

Habit #5
“Tactical” is the New Black

Habit #6
Events Drive Ratings (Up or Down)

Habit #7
Fulfill Expectations

See the full presentation and get the hand-out here.

How Execs Are Stumbling In A New Media World

From GlobeandMail.com:

Executives at Martha Stewart Living Omnimedia took great pains earlier this year to make certain the company's redesigned website looked flawless before rolling it out to the public.

After all, this is a media company whose magazines, books, products and programs feature ideas about attractive and tasteful lifestyles. Why not a beautiful site?

"That was a big mistake," Wenda Harris Millard, the company's president of media, said this week during a panel discussion at Advertising Week. "We put beauty before utility."

She said the front page, with its video player and jazzy graphics, included only about five links to actual content, "so the things people were looking for couldn't be found."

The mistake, she said, was in failing to understand that "when the reader or viewer or listener becomes the user, what she's looking for is much different — at least initially."

Read the entire article here.

Are You Keeping A PPM Diary?

From Dave Martin's PPM News & Comment Blog:

The early days of PPM include a growing store of advice, counsel on how to win in a PPM world. My thought is one of the most important and effective strategies is not yet getting the attention deserved.

Keep a diary.As a practical matter keeping a diary, or journal if you prefer, affords an outstanding return on investment. Your diary will prove invaluable in gaining an understanding of the PPM data.What is happening?

What is not happening? What are the players doing to influence the action?

Dave makes a great point. The level of granularity in the data we can see with the PPM is uniquely insightful.

Aside from what Dave mentions here, I would further recommend that each department in the station/cluster, especially Programming, Marketing and Promotions, track the activities and events happening inside and out of side of the station/cluster.

Why?

Ultimately, combining your diary/journal information with Arbitron ratings data, Media Monitors data and other market information will provide a comprehensive, multi-level tracking system to help you better determine how your station/cluster is performing under the PPM. Those insights will prove invaluable when crafting actionable strategies and tactics for operating in a PPM world.

2008 Demographic Targeting

2008 Demographic Targeting Tool

With the 2008 budgeting and planning season underway, here's a demographic targeting tool you can use to help determine the music years and/or eras most relevant to the your target (or hyper-target) audience.

Legendary programmer/consultant Todd Wallace first shared this focusing tool with me some years ago. And ever since then, I've kept it in my programming tool box along with other tools that I've created or collected. The tool covers all ages within the 25-54 demo, lower and upper end, making it easy to identify your audience's "coming of age" - and most passionate - music years.

If you would like a copy of the "Demographic Targeting Tool" excel spreadsheet, just drop me an email at geometricmedia@gmail.com and I'll get it right to you.

Monday Motivations (from The 100 Greatest Leadership Principles of All Time)

Here are a few of my favorites from The 100 Greatest Leadership Principles of All Time:

“The ultimate leader is one who is willing to develop people to the point that they surpass him or her in knowledge and ability.”
Fred A. Manske

“A genuine leader is not a searcher for consensus but a molder of consensus.”
Martin Luther King, Jr.

“I used to think that running an organization was equivalent to conducting a symphony orchestra. But I don’t think that’s quite it; it’s more like jazz. There is more improvisation.”
Warren Bennis

Read more here.

What Is Your Dream?

From Matthew Kelly’s The Dream Manager:

What Is Your Dream?

“The temptation is to convince yourself that your employees’ dreams are not relevant to your business. That is only true if your employees are not relevant to your business—and if that were true, why would you employ them?

Most employees feel like they are being used. But if you can genuinely convince them that you have their best interests at heart, then you will reverse that belief, and in the process create a spirit of teamwork and loyalty rarely unleashed in the corporate world before now.

Dreams are invisible, but powerful. You cannot see them, but they keep everything going.”

Mathew emphasizes that a key and critical role of leadership is the ability to recognize the dreams of those that we lead and inspire them to achieve those visions.

What are you and your management team doing to inspire your programming and sales talent to achieve their dreams?