Content and Branding/Marketing Ideas, Perspectives and Approaches for Audio Entertainers, Content Creators, Radio Programmers and Promotions/Marketing Gurus. For more insights, ideas and inspirations, send your questions and comments to: geometricmedia@gmail.com.
What do real leaders do? Many of them seek out leadership advice and insights from David Cottrell, founder of the CornerStone Leadership Institute and author of “Monday Morning Leadership.” Here are a few jewels from David’s crown of business wisdom.
“A real leader spends his time fixing the problem instead of finding who to blame.”
“The most important thing you do as a leader is to hire the right people.”
“Take the time and energy to manage your boss the same way you manager your career.”
“Don’t stifle your career by limiting your knowledge.”
“Enthusiasm is something you can’t take, and it has a tremendous effect on everyone around you.”
“When it comes to leading people, there is no problem that is unique to you.”
Clear Channel New York/Director of Creative Services and Z100 legendary production guru Dave Foxx warns against committing the Seven Deadly Sins of Radio Station Imaging.
LUST – Dumping every effect at your disposal into the piece, even though it has nothing to do with the subject at hand.
GLUTTONY – Overusing a favorite effect.
GREED – Allowing your effects to take over the promo. Your effects never should dominate the mix.
SLOTH – Sloppy music edits. A good producer never says, “It's good enough.” If you can’t dance to it, it needs to be fixed.
WRATH – Getting mad about what the competition is doing and letting that affect your promos. (Example: You believe the competition is copying you, so you start adding words such as “original” and “first.”) Those words only invite the listener to check out the competition.
ENVY – Making your work sound like someone else’s. Aspiring to sound as good as Eric Chase, John Frost, Eric Edwards, Dr. Dave, Pat Garrett or Rick Party is healthy...until you start ripping off their work.
PRIDE – Don’t believe your own hype.
Now is a good time to listen and evaluate all of your imaging against the 7 Deadly Sins while planning your creative strategies for Fall. What sins are you and your creative staff indulging in right now? Stop sinning and start winning.
Want to learn more of Dave’s radio imaging secrets? See what he reveals at AskDaveFoxx.com.
>> Bonus: Classic imaging insights! Dave Foxx explains his radio imaging philosophy at NAB/Europe 2004. Check out the YouTube video below or click here to see!
Earlier this week, legendary author and organizational development consultant Peter Block spoke at the ASTD conference in San Diego. Here are a couple of his insights on leadership from the session:
"Leadership is the capacity to initiate a future distinct from the past."
"The core task of leadership is to create community."
“What we normally call problems (low performance, high costs, poor morale, unsafe streets, poor health care) are really symptoms of the breakdown of community."
You can check out Peter’s new book, “Community: The Structure of Belonging” here.
